IDEO is a well-known global design company that has produced some truly innovative content. One of its most notable designs was which was deployed on IDEO’s in-house blog library. The Octopus provides visitors a glimpse into “a designer’s view of the universe” and features a balanced mix of yellow, black, and white to create a minimalistic yet visually interesting page.
In 2019, The Octopus earned a Business Blog/Website award from Webby. One of the elements that won over Webby is the site’s interactive menu.
When users hover over a particular image, it draws closer to the screen, which is a great trick for boosting engagement. Blog post titles are highlighted in yellow when users move their cursors over the content. Fittingly, a black-and-white octopus drawing is the centerpiece of IDEO’s Octopus design.